What’s in a name?
Shnergle did not begin as Shnergle. After the evening that hatched the idea behind Shnergle, Rob and I set to work on the practicalities of the concept. We assigned a temporary name to the project, with the view to come back to it again when we could figure out how the concept could be executed. No point having the best name and the worst concept. A lot of time can, and arguably should, be spent … Continue reading