Monthly Archives: October 2013

I led Shnergle. It failed. The buck stops here. I had bucket loads of life experience, but I was naïve at starting businesses; I was well outside my comfort zone (though would freely admit to it). Through the help of a lot of advice and online blogs (especially yours Mark Suster) we got a lot right, but we still made a bucket load of fundamental errors that I would tackle differently next time. A number … Continue reading →

When Jonny and I were first incubating the idea for Shnergle and working out how best to bring it to life, someone suggested that Shnergle should be a creature (think kid cartoon-esque). I understood the concept at the time and thought it was a good one, but we decided to not to take this approach. I can’t offer any insight into whether we made a good or a bad choice at that point, but as … Continue reading →